The iPhone 17 series is expected to be unveiled in September 9, 2025, continuing Apple’s traditional annual release cycle. Leaks and rumors suggest significant upgrades across the lineup, which is anticipated to include four models: the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. The “Plus” variant is reportedly being replaced by the “Air” model, which is expected to be super-thin.
1. Release Date:
Apple is expected to unveil the iPhone 17 series in 9 September 2025
Pre-orders are rumored to begin on Friday, September 12, with in-store availability starting Friday, September 19.
2. Expected Models:
The iPhone 17 lineup is anticipated to consist of four models:
- iPhone 17
- iPhone 17 Pro
- iPhone 17 Pro Max
- iPhone 17 Air (new model, replacing the “Plus” variant
3. Key Features and Upgrades:
iPhone 17 Air: This new model is a major highlight, rumored to be Apple’s thinnest iPhone yet, possibly measuring less than 6mm in thickness. It’s expected to feature a 6.6-inch OLED display.
Processors:
iPhone 17 and iPhone 17 Air are tipped to be powered by the A19 chip.
iPhone 17 Pro and Pro Max are expected to feature the more powerful A19 Pro chip, built on TSMC’s 3nm process.
Display:
All iPhone 17 models are rumored to feature a redesigned, smaller Dynamic Island.
A significant upgrade is the potential inclusion of ProMotion (120Hz refresh rate) displays across all models, including the non-Pro versions, which would be a first. The iPhone 17 Air may have 120Hz but without variable refresh rate.
The regular iPhone 17 could see a slight bump in screen size from 6.1 inches to 6.3 inches.
The iPhone 17 Pro is also anticipated to come with a 6.3-inch OLED display, while the Pro Max is likely to retain its 6.9-inch display.
Cameras:
All iPhone 17 models are said to feature an upgraded 24-megapixel front-facing camera (up from 12MP).
The iPhone 17 Pro models are rumored to receive an upgraded 48-megapixel Telephoto camera.
Expect a triple 48MP camera setup on the Pro models, potentially with improved optical zoom (up to 3.5x).
8K video recording is also a possibility for the Pro models.
RAM: iPhone 17 Pro models, and even the iPhone 17 Air, are rumored to come with 12GB of RAM, a substantial increase from the 8GB in current models.
Design:
The iPhone 17 Pro models might see a shift from titanium to an aluminum frame with a “part-aluminum, part-glass” back design, along with a repositioned Apple logo.
The camera bump is expected to be a large rectangular shape with rounded corners.
New color options, including a “Sky Blue” finish, are rumored for the Pro models. The iPhone 17 Air might come in a super-pale blue.
AI Capabilities: The iPhone 17 series will debut alongside iOS 19, which is expected to bring Apple’s “biggest AI transformation yet.” This includes a redesigned Siri with smarter contextual replies, intelligent photo editing, advanced scene recognition, and improved predictive text, largely powered by an enhanced Neural Engine for on-device processing.
Battery and Charging: The iPhone 17 Pro Max is rumored to feature a larger battery, possibly exceeding 5000 mAh. Faster MagSafe charging speeds are also anticipated for the Pro models.
You will get to see a lot of updates in the battery life in iPhone 17 Pro Max
Cooling: Improved thermal management with internal design changes and potentially a vapor chamber cooling system for Pro models.
Connectivity: Apple-designed Wi-Fi 7 chip is rumored for all four models.
4. Price Prediction:
While official pricing is unconfirmed, some leaks suggest Apple might increase prices for the iPhone 17 series, or at least for some models, after years of keeping prices steady.
Expected starting prices (India):
- iPhone 17: around Rs 84,900
- iPhone 17 Air: around Rs 94,900
- iPhone 17 Pro: around Rs 1,29,900
- iPhone 17 Pro Max: around Rs 1,54,900
It’s important to remember that these are based on leaks and rumors, and official details will only be confirmed by Apple closer to the launch.